who we are
A boutique marketing consultancy
firm that has mastered the
Art of Influencer Marketing
& Events
the madness...
leverages on foolproof strategies and an extensive network of personal relationships with Manila’s top celebrities and Key Opinion leaders, securing optimal rates and swift turnarounds for building brand awareness, to conversion-led campaigns.
“We’ve had the privilege of running influencer marketing campaigns and events for a range of ICONIC brands in the past couple years. As a new yet disruptive force in the industry, we harmonize the power of performance data and agility through our network – a 10 year strong relationship with influencers all over the country.
Yep, that’s right – a decade! Since 2015, I have been immersed in the world of marketing, attending and orchestrating events while working across multiple agencies and thriving as an influencer myself.
This dual perspective allows me to understand both sides of the coin, ensuring our campaigns are not only effective but also resonates deeply with audiences. I know what works and what doesn’t, and I’m passionate about delivering results that matter."
Phoebe Fructuoso, CEO
Mad Media Manila has ran successful influencer marketing campaigns and events for iconic brands across multiple industries.
LUXURY FASHION BEAUTY LIFESTYLE TRAVEL TECH & GADGETS REAL ESTATE HEALTH & WELLNESS FOOD AND BEVERAGE, GAMING AND E-SPORTS FINANCE AND BUSINESS
LUXURY FASHION BEAUTY LIFESTYLE TRAVEL TECH & GADGETS REAL ESTATE HEALTH & WELLNESS FOOD AND BEVERAGE, GAMING AND E-SPORTS FINANCE AND BUSINESS
what we do
Our primary focus is to help businesses harness the power of influential voices and leverage the potential of social media platforms to drive brand growth, engagement, and success.
Influencer Management
Influencer management involves identifying, engaging, and nurturing influencers to promote brands, ensuring collaboration, content creation, and audience engagement for impact.
Campaign Management
Campaign management involves planning, executing, and analyzing campaigns, focusing on audience targeting, budgeting, and optimizing performance to achieve high ROI.
Photography
Photography combines technical skill and artistic vision to capture moments, create high-quality images, and produce visuals that resonate and engage audiences effectively.
Videography
Videography uses creativity and technical skill to capture compelling stories and moments, producing high-quality videos that engage and resonate with audiences effectively.
Event Management
Event management is all about planning, organizing, and pulling off events smoothly, making sure everything runs well, keeping guests happy, and hitting your goals.
PR Kit Design & Seeding
PR Kit Design & Seeding creates stylish, branded packages and distributes them to influencers and media to generate buzz, awareness, and engagement.
I state my intention and we proceed with our collaboration. Always a hit!
CAMPAIGN STRATEGY & INFLUENCER RELATIONS for #GAMENEVERSTOPS NBA x Hennessy (Oct 2022)
#TYHalloweenBall “DYSTOPIA” (Oct 2022)
#CharriolSunsetCocktails (Nov 2022)
#ChristmasInTheMegaverse SM Megamall (Dec 2022)
#EspritCreateJoy (Dec 2022)
#AdmiralTim Admiral Hotel (Feb 2023)
SVS SALON MANILA x Shiseido Launch (Feb 2023)
PUMA AW23 Preview Party (April 2023)
#IQOSIllumina Launch (Sep 2023)
#WearYourShine COACH GB3 Launch (Oct 2023)
#HUGOYourWay HUGOBOSS Launch (Oct 2023)
#LightUpThisChristmas Rustan’s Christmas (Oct 2023)
#ShakeRattleAndBall (Oct 2023)
Tim Yap
I laid out our requirements and they were able to deliver, execute and exceed our expectations!The outcome was great even if we planned everything in a very short time.
Will book them again for our future events FOR SURE!"
EVENT CONCEPTUALIZATION,
EXECUTION & INFLUENCER RELATIONS
for Opulence Aesthetic Lounge’s Launch #GoddessWithin
Jesslie Duran
Mad Media did a great job helping us find the right key opinion leaders (KOLs) for DOON. They understood our needs and connected us with influencers who matched our brand well. Their support has been valuable in expanding our reach and engagement online. Looking forward to working with them again for new campaigns!
Angela Evans
I state my intention and we proceed with our collaboration. Always a hit!
CAMPAIGN STRATEGY & INFLUENCER RELATIONS for #GAMENEVERSTOPS NBA x Hennessy (Oct 2022)
#TYHalloweenBall “DYSTOPIA” (Oct 2022)
#CharriolSunsetCocktails (Nov 2022)
#ChristmasInTheMegaverse SM Megamall (Dec 2022)
#EspritCreateJoy (Dec 2022)
#AdmiralTim Admiral Hotel (Feb 2023)
SVS SALON MANILA x Shiseido Launch (Feb 2023)
PUMA AW23 Preview Party (April 2023)
#IQOSIllumina Launch (Sep 2023)
#WearYourShine COACH GB3 Launch (Oct 2023)
#HUGOYourWay HUGOBOSS Launch (Oct 2023)
#LightUpThisChristmas Rustan’s Christmas (Oct 2023)
#ShakeRattleAndBall (Oct 2023)
Tim Yap
I laid out our requirements and they were able to deliver, execute and exceed our expectations!The outcome was great even if we planned everything in a very short time.
Will book them again for our future events FOR SURE!"
EVENT CONCEPTUALIZATION,
EXECUTION & INFLUENCER RELATIONS
for Opulence Aesthetic Lounge’s Launch #GoddessWithin
Jesslie Duran
Mad Media did a great job helping us find the right key opinion leaders (KOLs) for DOON. They understood our needs and connected us with influencers who matched our brand well. Their support has been valuable in expanding our reach and engagement online. Looking forward to working with them again for new campaigns!
Angela Evans
Mad Media Manila specializes in a range of services, including:
- Campaign Conceptualization: Developing innovative and effective campaign ideas tailored to your brand and target audience.
- Influencer Relations: Building and maintaining strong relationships with influencers to ensure successful collaboration and authentic promotion of your brand.
- Event Inviting & Management: Planning, coordinating, and executing events, including inviting key guests / key opinion leaders and managing all logistical aspects.
- PR Kit Design & Seeding: Creating compelling public relations kits and distributing them strategically to maximize media coverage and brand visibility.
- End-to-End Influencer Marketing: Managing all aspects of influencer marketing campaigns from strategy to execution and analysis.
- End-to-End Event Management: Providing comprehensive event management services, covering everything from initial planning to on-the-day coordination and post-project reports.
We specialize in managing brand activations, product launches, NGO fundraisers, social gatherings, and more. Our team ensures a seamless experience from planning to execution.
Yes, we tailor our marketing strategies to meet the specific needs and goals of each client. Our team works closely with you to develop a personalized plan that maximizes your brand's impact. Should you need services beyond influencer marketing and events, just let us know! We have the best network of partner agencies and professionals for your marketing needs.
To start a project, simply contact us with your requirements. We will schedule a consultation to understand your needs and provide a detailed proposal outlining our approach and pricing.
Our pricing is project-based and depends on the scope and complexity of the services required. We provide detailed quotations after an initial consultation to ensure transparency and alignment with your budget.
The “madness” leverages on foolproof strategies and an extensive network of personal relationships with Manila’s top celebrities and Key Opinion Leaders, securing optimal rates and swift turnarounds.
With a background rooted in the realm of celebrities and elites, 26-year old Phoebe Fructuoso brings a unique and fresh "Zillennial" perspective to the field of digital PR.
As the niece of 90's star Eric Fructuoso and the daughter of actress/model/agency-founder
CJ Jaravata, she grew up immersed in the world of showbiz.
Her expertise in influencer marketing sets her apart, as a KOL herself with a vast network built by attending, hosting and organizing events for about a decade.
After working with multiple marketing agencies, Phoebe was recruited to hold the esteemed position of Senior Analyst at Shopee, a leading e-commerce giant, showcasing her ability to thrive in corporate environments.
Driven by client demand, she quit the 9 to 5 and established mad media manila, solidifying her consultancy services in the industry.
40% of all MAD MEDIA MNL ‘s profit benefits Favor Church Manila and PAVE Philippines, her non-government organization dedicated to ending rape culture and mental health awareness.
Embracing the uniqueness of every influencer marketing campaign, we don't believe in a one-size-fits-all approach. Contact us today to discuss your specific goals and audience, and we will tailor a package that meets your needs and maximizes your campaign’s impact.
Additionally, you may view our intro deck here for information about our selection, processes and more!
To apply as an influencer or creator for our campaigns, please fill out our application form here: https://forms.gle/iJyu1PwHENnhTvQY8. Additionally, you can send your portfolio to us at hello@madmediamnl.com. We look forward to seeing your creativity and passion!
Absolutely! One of our standout campaigns was for ELFBAR vapes. Entering the Philippine market as a new brand, we needed to generate buzz even before the product was officially available. We achieved this through a series of underground events called "ELFBAR FRIDAYS" at the trendy boiler-room type nightclub, APOTHEKA.
Every Friday, APOTHEKA typically charges an entrance fee of Php 500, which includes one drink and one shot. For our event, we created a special "Elfbar" flavored cocktail that matched the vape flavors. The entrance fee remained Php 500, but attendees received the curated cocktail and a free LOWIT device. Additionally, guests were given free pods, which were also available for purchase exclusively during the event.
On top of the usual attendees, we reserved a special table for influencers to amplify the buzz around "ELFBAR FRIDAYS" and attract even more attention to the events. One of the challenges we faced was navigating Instagram's community guidelines and Philippine laws regarding vape promotions. Mid-campaign, we adapted by changing the scope of work for influencers to focus solely on Instagram Stories, ensuring compliance while still driving engagement.We surpassed all sales and foot traffic targets, making this campaign a significant success.
For more details, check out our case study: ELFBAR FRIDAYS Case Study.